PRESS RELEASE: Alpenglow Sports (Tahoe City, Ca.) and Village Ski Loft (Incline Village, NV.) have partnered with Sherpas Cinemas and High Altitude Fitness to provide the North Shore of Lake Tahoe with the most popular ski film of the year. Please join us on November 10, 2011 at 7pm in the friendly confines of High Altitude Fitness for a film premier that will leave you motivated for powder and increased environmental awareness. Enter to win an amazing raffle for world-class prizes: Kootenay Sampler in Nelson, BC (3 days of Snowwater Heli, 2 days of Valhalla PowderCats), The North Face Soft Goods Package for 2, 1 year supply of Clif Bars, and a Black Diamond Ski Package for 2! Purchase $10 tickets available at Alpenglow Sports, Village Ski Loft, and brownpapertickets.com. ALL PROCEEDS GO TO WINTER WILDLANDS ALLIANCE. $5 dinner plates provided by Twin Peaks Catering. Come early for rock climbing and good seats! Please call 530.583.6917 with questions.
Sherpas Cinema, the groundbreaking film team deeply rooted in authenticity and progression, present their newest film – 2 years, 5 countries and over 15 skiers in the making: All.I.Can.
The time has come for a ski film that stands for something. Join Sherpas Cinema as they unite spectacular cinematography with creative cinematic language to fuse passion for skiing with motivation for green initiatives and forward thinking. In bringing the planet to life and drawing parallels between daily existence, they find a common ground between the global situation and the real individual.
Sherpas Cinema has been an established entity in the North American ski-film industry for over 8 years now and they are set apart from the norm through their unbridled creativity, artistic flare, and motives of environmental and educational consciousness. Their film, All.I.Can., is a spectacular visual and emotional journey from the personal to the world perspective.
Broken into the three areas of focus, the Sherpas take us on a confronting, magical and inspiring path. Emphasizing the ‘ALL’ that has impacted our world in a natural and anthropogenic sense, what ‘I’ndividuals in mountain cultures have recognized to be issues and what changes we ‘CAN’ strive to implement globally and make in our everyday lives. Featured athlete JP Auclair drives home the sobering thought and environmental motivation that the film creates, stating “we feel like we need to be doing less of this and less of that. But I don’t think it’s about doing less, it’s about doing more”. These personal goals, motivations and passions for encouraging environmental awareness around the world, and especially in the winter climes that support the lifestyle of the professional athletes presented in the film, are portrayed throughout in an adrenaline-filled, inspired fashion.
The incredible natural cinematography, integrated music and structural components of the film have melded together in a chillingly awe-inspiring presentation of various layers, messages and stories. Taking ski-filmmaking to an entirely new level, the Sherpas are going beyond tricks and big lines and injecting a sense of morality and social responsibility.
Featuring ground-breaking skiing from Chile to Greenland, naturally mind-blowing scenery, and an environmental engagement that creates an accessible identification point for the viewer, All.I.Can leaves you with an inspiring new perspective and appreciation for what we have and what we stand to lose.
The World Premiere of All.I.Can. will be held in Whistler, BC on September 23rd, 2011. It will be showcased in Whistler’s largest venue and is integrated with a free pre-show sustainability symposium featuring guest speakers, eclectic and relevant artists, live music, environmental non-profits and a chance to interact with imperative sponsors, athletes, supporters and influencers of the film. The film will be screened later in the evening as a ticketed event, which includes an incredible after-party sponsored by Monster Energy and feature a highly anticipated musical announcement. This will be the starting point for a 64 stop worldwide tour of All.I.Can. with the hopes of reaching as many people and touching as many lives as possible. Without human understanding, appreciation and cooperation, this world may continue on a downward spiral. All.I.Can strives to unite global mountain culture as the leaders of a revolution. Sherpas Cinema aims to inspire the films viewers to do all they can for the environment and provide motivation to take that first tiny step in the right direction.
604-938-3399 x 1
Producer, Sherpas Cinema